The much discussed model of the circular economy promises to reward nature-loving economics and not only with karma points but with hard economic facts. Have we found the blueprint for a fair economy that combines economic, ecological and social profit?
It has become established in our society to combine sustainable action and economic activity with renunciation and inefficiency. The European Commission, however, estimates that a successful implementation of the circular economy EU-wide by 2030 savings of 600 billion euros and two million new jobs would bring with it. The Ellen MacArthur Foundation even anticipates savings of 2025 billion euros by 630. Even if there is no clear agreement on the exact extent of the benefit, everyone who deals with it agrees: The circular economy is one great economic opportunity for companies and closely linked to the leasing economy. The profit is no longer generated solely through the sale of the first edition, but from the service offered by the utility.
Our starting point is that every product (especially packaging) is a material depot - i.e. a raw material reserve for the future. To ensure this, we need a fundamentally different organization of our economy, starting with new ones Business models, other product design and consistent registration of materials. In contrast to recycling and initiatives like the Green Dot, we are convinced that the key to change lies with the companies themselves.
The principle of the circular economy is based on this with the idea of a completely regenerative, global supply and trade chain that does without the consumption of finite resources. The goal is to keep the usefulness and value of all products, parts and materials at the highest possible standard so that they can be repaired, reconditioned and reused instead of ending up in the landfill.
About 43 years ago, the Swiss architect Walter Stahel presented the solution to today's problems in our linear society and the exploitation of natural resources in his book “Economics in Circuits”. In 2019, Walter Stahel's concept - now a long-time advisor to the EU Commission - was the most important pillar in the European Green Deal (European Green Deal).
The linear manufacturing society is like a river; it lives from the sale of its goods and is driven by fashion, emotions and progress; its success is measured by the flow rate and is recorded in national statistics down to the smallest detail.
Economic activity in cycles is like a lake; Its engine is the optimization of benefits, its success is measured by the increase in the quality and quantity of stocks of manufactured goods and natural, human and cultural capital, which are hardly recorded statistically.
This concept is also supported by the guiding principle of the managing director of PAPACKS - Mr. Tahsin Dag: "There is always a solution! Everything that is imaginable is also feasible. "
What was considered impossible just a few years ago has been proven today by two innovation pioneers. Acting regionally, environmentally conscious and efficient is not only possible but also advantageous. Three players rely on the circular economy and convert their supply systems into highly efficient cycles that enable multiple use of the raw material.
EUROPEAN COMMISSION, DG ENVIRONMENT MARCH 2020
Effectiveness of the Essential Requirements for Packaging and Packaging Waste and Proposals for Reinforcement, Appendices - Contract No ENV.F.1 / FRA / 2014/0063
Complete report as PDF download
Natural fibers as raw material
Molded fiber tray with bottles
Pallet loading with trays
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