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  • Gold Award Winner - Special Environment Award - POPAI DA-CH AWARDS 2021

Gold Award Winner - Special Environment Award



The Beauty Loop - Refill CAPS for cosmetics
Sustainable overall concept for cosmetic products

19. May 2021 - PAPACKS® wins the Gold Award for the special environmental award at this year's POPAI DA-CH Awards 2021 for the implemented sustainable Refill CAPS Overall concept.

The submitted proactive implementation of PAPACKS® for sustainable cosmetic containers made of 100% natural and compostable raw materials with organic coating for barrier of the creams and contents not only flashed the jury, but also brings real sustainability to the packaging of the luxury cosmetics industry in the future. 

Special award for the environment - gold

The POPAI Award is not only given in German-speaking countries but also in 14 other countries such as the USA, France and China. This was carried out virtually at the 12th POPAI Award ceremony. The entire gala can be found on the corresponding YouTube channel of POPAI DA-CH Awards.


The developed by PAPACKS® Refill CAPS serve as a refill option or stand-alone product that can be used in cream jars and consist of 100% renewable raw materialsto organic coating and are completely compostable.

After using the product, only the refill CAP needs to be changed for sustainable consumption of cosmetics. In addition to saving transport and logistics costs, CO2 emissions, packaging materials and plastic waste, the overall concept offers the high-quality look and feel for the cosmetics industry.

Shop! DA-CH formerly POPAI DA-CH

The Association Shop! was founded in 1936 under the POPAI (Point of Purchase Advertising International). At the international level, we enable the interdisciplinary exchange of information and experience for its more than 2000 members worldwide. Shop! Sees itself as a global non-profit organization. today as the competence center and the comprehensive communication platform for “Marketing at Retail.” In October 2015, POPAI North America merged with the Association for Retail Environments (ARE) and became Shop! Environments Association. Shop! DA-CH eV is part of the global network Shop!

Shop! accompanies, promotes and develops initiatives by retailers, the consumer goods industry and solution providers in the digital and analogue area of ​​shopper activation across the entire value chain.

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